Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
Anomaly | Starbucks
Anomaly’s latest ad for the Back to Starbucks platform uses the Beatles’ All Together Now to touch on the real life moments that happen in Starbucks coffeehouses across the country. The spot is shot in a documentary-esque style, and uses real customers and green apron partners instead of actors to show all the little interactions of human connection. Instead of focusing on the coffee, Together places the spotlight on Starbucks’ role as a third space and there is nowhere better to be than together.
72andSunny | Choice Hotels International
72andSunny helped Choice Hotels International launch their latest global marketing campaign highlighting how the brand portfolio gives guests access to unique experiences and the ability to stretch their dollar farther, especially during a time where consumers are prioritizing experiences over things. With their extensive brand portfolio and hotels across the country, Choice is able to give all types of travelers what they value on a trip. The spot also shines light on the newly rolled out Choice Privileges Loyalty Program, providing guests with even further value.
Doner | Ram Trucks
Doner stepped into the next chapter of their ongoing partnership with Ram Trucks for the return of the iconic Ram TRX and the introduction of the first ever diesel powered version of the legendary RamPower Wagon. The two worked together to create a short film with an epic stunt that emphasizes this is more than a return, it’s a reckoning.
Code and Theory | Amazon Ads
Code and Theory and Amazon Ads came together to help change the perception small & medium businesses, particularly service based ones, had about the platform. Many of these businesses didn’t sell on Amazon because they assumed the platform was not built for them, representing a massive opportunity. The two set out to change that perception, with a national campaign that reframes Amazon Ads as a reliable way for any type of small business to connect with customers who are ready to go from screen to store.
