Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
72andSunny, HUNTER, Assembly | The Ad Council
Three Stagwell agencies, 72andSunny, Hunter and Assembly, came together to produce the new Love, Your Mind PSA from The Ad Council. The mental health campaign encourages everyone across the nation to prioritize their mental health, tapping into the driving force that is sports the campaign brings in top athletes from across all leagues featuring the likes of Paige Bueckers, Noah Lyles, Karl Anthony Towns and many more. The Love, Your Mind work is meant to inspire us all to create a game plan that prioritizes taking care of your mental health.
Anomaly | Gatorade
Anomaly Toronto worked with Gatorade Canada on Made by It, which pays homage to the Professional Women’s Hockey League and the players who’ve had to fight for ice time and the recognition the sport deserves. Gatorade aims to address the sport research gap, where only 6% of sports science research is dedicated to women’s physiology, by bringing in 100 PWHL players into a first of its kind research program.
Forsman & Bodenfors | Fáilte Ireland
Forsman & Bodenfors developed a brand new podcast series for Fáilte Ireland (the Tourism Board of Ireland) called The Bog Bodies. The series, from Discover Ireland, is an immersive exploration of some of Ireland’s most enduring mysteries as investigators travel around the country looking for what holds the answers. Episode 1, Murder Most Foul, explores one of Ireland’s most haunting archeological mysteries: Old Croghan Man and Clonycavan Man.
Doner | The UPS Store
Doner worked with the UPS Store on their new holiday campaign which follows a young man searching for a gift for his mom for the holidays, and just when he’s found the right gift he's asked to answer the CAPTCHA and “Verify You Are Human.” The Spot, developed by Doner and directed by Gia Coppola, is meant to inspire Gen Z to embrace the holiday season and emphasize how meaningful it is to receive a gift that someone took the time to look for and send.
